Wednesday, February 04, 2009

Catch 22 and Strategies for Marketing

This time I experimented by starting to read 2 books  - Joseph Heller's Catch 22 and Strategies for Marketing which is based on Sun Tzu's Art of war. It is like eating a pickle and a rosogolla at the same time!! 

I read how you should prepare for an assault in one book, and a little later in the other book read how Yossarin ( the main protoganist ) moves the bombing line in the middle of the night - so the attack gets called off. Both were fun to read - and can be summed up with the most used Indian word - "timepass". 

Did I gain anything out of Strategies for Marketing so I can use some tips in promoting Apartment Adda? - only time will tell!!  Wish Sun Tzu had written about how to market a Web 2.0 product - how to increase SEO, how to develop and maintain a buzz - now that would have been really useful to me!

Did I gain anything out of Catch 22? It was hilarious reading and the end did get a little dark but good it did not end bad ( oops spoiled this one for you didn't I? ). Will I recommend this book - naah - there are better time passes around. 

Next I am starting on 2 more books - Walden by Thoreau and Motorcycle Diairies by Che Guevera. Walden seems to be a tough nut and the other one seems to be lot of fun - and matches my adventurous startup mentality.

Sunday, February 01, 2009

A mini milestone for Apartment Adda - 1000th Unique visitor

Apartment Adda was launched on Nov 12th-2008 and today, Feb 1-2009, the 1000th "unique" visitor has visited our site. 

It is a great feeling - something that we have created has been looked at by 1000 people - many of whom I might never meet or get to know. I feel as if I have shaken hands with those many people - virtually.  Some might have patted my back, some might have rubbed their chin, some might have just said a neutral hmm.. - to all those pairs of eyes - Thanks for visiting Apartment Adda. 

Next milestone - 10,000th unique visitor.


Randy Pausch's Last Lecture

"The brick walls are not there to keep us out; the brick walls are there to give us a chance to show how badly we want something." - Randy Pausch
This quote is from the last lecture delivered by Randy Pausch.

There is so much to learn from his life experiences.